The All-New ProPlans: How to Pick a Subscription Tier

In the rapidly shifting automotive landscape, a “business as usual” strategy can keep you behind the competition. Whether you are an independent or a high-volume car dealer who wants to dominate and grow in the market, a major part of your success depends on the tools you have to help you get there. 

This is why we’re evolving our subscription tiers to give you more control over how you manage your inventory and wholesale strategy. With our all-new ProPlans, you can pick the toolkit that will be most helpful in driving your business goals forward. 

A Starter Plan is for car dealers who are just dipping their toes in and want to test out the benefits of a digital wholesale marketplace. Then comes our ProPlans. The first tier is ProFocused — designed for dealers who want to save money. The highest tier is ProPower –  made for dealers who want to grow their business.

Starter Plan 

If you only want to dip your toes into online vehicle auctions for now, we recommend starting off with a Starter Plan. You’ll be able to enjoy the benefits of our marketplace, get full access to a nationwide network of buyers and all our open auction sales types — all without committing to added services (they will still be available to you, if you change your mind). 

One of our most important baselines that can help you choose a subscription type is the amount you think you’ll buy or sell in a month. If you’re selling or buying fewer than five cars a month, then the Starter Plan may be the choice for you.

Saving with ProFocused

If your primary goal is to minimize overhead while moving units through wholesale channels, then the ProFocused tier might be for you. ProFocused will help you save time and money and provides the essential “engine” for a modern dealership: 

• Nationwide Connection: Instantly tap into Canada’s biggest network of buyers and sellers
• Reduced Costs: Access exclusive discounts on buy and sell fees
• The PayDay Advantage: Save with our rebate program, PayDay — a long-time dealer staple at OPENLANE that is designed to put money back in your pocket with every sale*

Growing with ProPower

The ProPower tier offers a robust and all encompassing toolkit. It is best suited for dealers who frequently sell retail cars, do appraisals for customers, or sell 10+ wholesale vehicles a month. It is also made for dealers aiming to hit those targets or to scale their dealership.

To get to a place where you’re dominating the market, you need predictive insights and a streamlined retail workflow — and our ProPower subscription tier provides the tools to give you just that.

Predictive Pricing Capabilities with Market Guide 2.0

Our industry-leading pricing guide has been upgraded to have future pricing predictions anywhere from 30, 60, or 90 days out! This helps you price with confidence today — no more guessing what a car will be worth in a month.

Streamline Appraisals with Retail Suite

First impressions matter. Our Retail Suite includes Retail Inspect and Retail VDPs (Vehicle Details Page). These tools allow you to simplify appraisals for your retail customers. Retail Inspect allows your customer to inspect their own vehicle from the comfort of their home, while Retail VDPs generate ready-to-share digital preview pages for vehicles you think they’ll be interested in.

Includes the Same Savings as ProFocused

With ProPower, you’ll also get all the same benefits ofProFocused — including savings on buy and sell fees, and access to our PayDay rebate program.*

The more vehicles you sell, the more you earn — and it’s applicable, no matter which of our open auction sales types you use (that includes 45-minute auctions, Simulcast, and DealerBlock).** Rebates may range between 25% to 50% of your sell fees (up to $150 per vehicle). Talk to your sales rep for more info and to better understand your rebate potential.* 

The auto industry waits for no one. Whether you just want to get started or have clear growth goals for your dealership, ensure you have the tools that match your strategy.

Ready to supercharge your business?

For any questions, give us a call and one of our team members will be happy to help.

888-260-4604

Monday – Friday: 7:00 a.m. – 8:00 p.m. ET

Saturday: 9:00 a.m. – 6:00 p.m. ET

*Applicable to vehicles sold on OPENLANE Canada’s 45-minute auctions and sold on Simulcast when dealer uses the Send-to-Simulcast feature after a 45-minute auction. The total rebate amounts will be calculated at the end of the month based on completed sales in the open auctions. Purchases in the closed auction will not count towards your discounts or rebates. OPENLANE Canada reserves the right to change OPENLANE Pro Rebate tier amounts, or program qualifications at any time. 

** Open auctions refers to 45-minute auctions, Simulcast Sales, and DealerBlock. Does not include closed auction sales types, which refers to private label website sales powered by OPENLANE that are only open to authorized members of that dealer group.