Quick Tip: Using Market Guide 2.0 for Vehicle Valuation
Picture this: You’re standing on your lot, looking at a trade-in, and trying to guess exactly the used car value at wholesale. Guess too high, and you lose money when you flip it. Guess too low, and the customer walks across the street to a competitor who gave them a better number. It’s a stressful guessing game that ruins your margins and wastes your time.
You shouldn’t have to rely on gut feelings or outdated guides to figure out what a vehicle is worth.
What if there was a way to eliminate the guesswork? By using OPENLANE’s digital tools , you can tap into real-time market data from OPENLANE to pinpoint a vehicle’s exact market value in minutes.
Here is your quick, step-by-step guide to nailing your appraisals every single time with Market Guide 2.0.
Step 1: Log In and Head to Market Guide 2.0
First things first—open up your laptop or grab your phone and log into your OPENLANE Canada account. From your main dealer dashboard, click on Market Guide. This is your command centre for wholesale market data.
Because OPENLANE Canada connects thousands of dealerships across the country, the data you see here isn’t just a generic estimate. It is based on real vehicle values at active auto auctions, giving you detailed vehicle valuation in seconds.
Step 2: Enter the Vehicle Details
Accuracy matters, so type in the make, model, kilometers and province to get your market data. Then, click on the sales data you want to see — you can view historical prices up to 180 days in the past.
Step 3: Getting Pricing Forecasts
Don’t just look at what a car was worth last month — know where the market is moving before it gets there. Once your vehicle details are in, toggle over to the “Pricing forecast” tab.
Built using powerful data models that use OPENLANE’s trusted wholesale data, this feature forecasts vehicle values up to 90 days in advance. You can easily view targeted future price predictions for 30, 60, or 90 days out. This takes the risk out of buying inventory that might sit for a few weeks, allowing you to price with confidence and protect your margins against unexpected market drops.
Just enter the VIN and odometer reading and you’ll be all set. No more guesswork.
Need a walkthrough of the platform? Our Canadian team is ready to help.
Give us a call at 888-260-4604.
Monday – Friday: 7:00 a.m. – 8:00 p.m. ET
Saturday: 9:00 a.m. – 6:00 p.m. ET