OPENLANE ProFocused: Save More When You Buy and Sell

Running a dealership means making every dollar work harder. Whether you’re sourcing inventory for your lot or finding a buyer for your next wholesale unit, the costs along the way can make a difference to what you take home.

That’s where OPENLANE ProFocused comes in. Designed for dealers who want to keep transaction costs down, this ProPlan brings together discounted buy and sell fees, access to our local and nationwide marketplace, and monthly rewards through the PayDay rebate program. For $299 a month, you get a subscription built around a clear goal: helping you save as you buy and sell.

Let’s take a closer look at what that means for your dealership.

Put Your Focus on Savings

Your wholesale strategy starts with your business goals. Maybe you’re regularly buying vehicles to round out your inventory. Maybe you’re selling trades that aren’t the right fit for your retail lot. Or maybe you’re doing a little of both.

ProFocused is made for dealers whose priority is getting more value from those transactions. Its benefits centre on the costs of buying and selling, making it a practical option when wholesale savings are at the top of your list.

And because you’re connected to buyers and sellers across Canada, you can pursue those savings while looking beyond your local market for your next opportunity.

Keep More in Your Pocket With Buy and Sell Fee Discounts

The winning bid is only one part of a vehicle’s acquisition cost—wholesale car auction fees count, too. The same goes for selling: what matters is what you keep after the transaction is complete.

With ProFocused, you get discounts on buy and sell fees. If you’re buying regularly, those discounts can help lower the cost of bringing inventory onto your lot. If you’re selling, they can help you retain more of the proceeds from your wholesale activity.

Doing both? You have opportunities to save on both sides of the transaction.

Over a month of buying and selling, the savings can add up. That’s why it helps to look at your typical activity when choosing a plan. Your transaction mix and applicable fees will determine how much value those discounts bring to your dealership.

Make Your Eligible Sales Go Further With PayDay

Fee discounts are one way ProFocused helps you save. The PayDay rebate program gives eligible sellers another opportunity to get money back—and as a ProPlan subscriber, you’re automatically enrolled.

The more eligible vehicles you sell, the more you can earn. PayDay’s rebate tiers are tied to your monthly sales volume, with rebates based on a percentage of qualifying sell fees. As your eligible sales volume grows, you can reach a higher rebate tier and increase your earning potential.*

Think about the trades you move through wholesale, the vehicles you sell to refresh your inventory, and the units you decide are better suited to another dealer’s lot. When those sales qualify for PayDay, they contribute to your monthly rebate calculation. For dealers who sell regularly, it’s another reason to look at the bigger picture of their wholesale activity.

Your rebate is calculated at month-end based on qualifying completed sales. PayDay rebates are paid monthly by cheque, delivered by your Sales Executive. That gives you a regular opportunity to see the rewards from your eligible selling activity.

Want to understand your rebate potential? Your sales representative can walk you through the current qualifications and help you see how PayDay fits your selling activity.

Is ProFocused the Right Fit for Your Dealership?

Start with how you use wholesale today. Are you buying or selling consistently? Is reducing wholesale car auction fees a priority? Would access to rebates on qualifying sales support your goals?

If that sounds like your dealership, ProFocused deserves a closer look.

A simple way to assess the plan is to review a typical month. Add your potential buy fee savings, sell fee savings, and eligible PayDay rebates, then compare that total with the monthly subscription cost. Your sales representative can help you work through the applicable fees and program details.

If you’re just getting started or buying and selling fewer than five vehicles a month, our Starter plan may be a better starting point. If you’re also looking for Market Guide 2.0, inventory management, and retail appraisal tools, take a look at ProPower.

The right plan should support the way you do business—and the goals you want to reach next.

Frequently Asked Questions

How Do I Subscribe to ProFoccused? 

You can self-serve by upgrading to ProFocused through your account settings. Go to Settings, click Dealership and then Subscription. 

Can I switch from Starter to ProFocused partway through my billing cycle?

Thinking about upgrading? Contact your OPENLANE sales representative to confirm when your ProFocused benefits would begin and how the change would affect your billing.

Where can I see which of my completed sales qualified for PayDay each month?

For help reviewing your qualifying sales and monthly rebate, reach out to your OPENLANE Sales Executive. Ask for a breakdown so you can understand how your eligible selling activity contributed to your PayDay rewards.

Can I add Market Guide 2.0 to my ProFocused subscription?

Yes! Market Guide 2.0 is available as a separate paid add-on to your current plan. You can keep your ProFocused subscription and add pricing insights to help inform your buying and selling decisions. Contact your sales representative to get started.