The OPENLANE Canada Used Vehicle Price Index has been updated through July 2025. The index increased by 0.4 after being adjusted for seasonality.

As the summer progresses, July auto sales increased year over year by almost 7%, the strongest July since 2019. July sales confirm that Canadian confidence is steady and even with the current uncertainty, consumers are buying new vehicles at a strong, sustainable rate.

Consumer-facing transaction prices (CFTPs) over the past few months have risen modestly and industry incentive spending over the same amount of time has been relatively flat. That said, June did see a modest uptick in incentive spending that could be due to the impact of tariffs or as OEMs and retailers clear out MY25 units. Model Year MSRP price increases are aligned with what has been seen. It is very likely that OEMs have settled into the impact of tariffs and have determined their path forward as they manage shifting trade policies.

As pricing, incentives and fleet mix evolve, ALG will continue to monitor the forecast and assess if additional tariff impacts are necessary for future editions.

Price movements by segment were mostly negative in July. Fullsize Pickup showed the most decrease at -8.3% ($3,074), Midsize SUV at -8.0% ($2,271), Midsize at -5.1% ($925), and Compact SUV at -2.2% ($513). Some positive movements were Minivan at 3.7% ($916) and Mid Compact at 1.3% ($217).